BRAND COLLABORATION ADVANTAGES
Menang melaui KOOPETISI, Bukan KOMPETISI
Pendahuluan
Bab 1: Tiga Pillar Kolaborasi
Part I: Leverage Brand Audience
Bab 2: Dear Me Beauty x Sasa
Bab 3: Aerostreet x Swallow
Bab 4: McD x BTS
Part II: Synergize Brand Asset
Bab 5: RANS x Emtek
Bab 6: Erigo x Shopee
Bab 7: Alfamart x Aladin
Bab 8: Allo bank
Part III: Align Brand Identity
Bab 09: Kalla Group
Bab 10: Mandiri Coffiesta
Bab 11: Wonderful Indonesia
Bab 12: Bank BRI x Liga 1
Bab 13: ITDC x Pertamina x MotoGP
Bab 14: Mbloc x UMKM